(This is long, so grab a coffee -- I'd love and appreciate your feedback at the end.)
Recent events in our lives here at home have made me take a good long look at my job as a jewelry designer. How I operate my business, what hours I keep, even how I market my jewelry has all now come under scrutiny.
Being a jewelry designer is my full-time job. Until now, though, the money that I've made has either been put back into the business or used to finance the extras in our household, like remodeling jobs and new appliances. It's paid for my lampwork studio, workshops, and bead buying trips. In other words, I haven't had too much stress over my bottom line.
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my booth at an outdoor show |
Now, however, things have changed.
My son, Zachary, is seven and just entered 2nd grade at our public school. He's so smart -- and that's not just a proud mama talking. Last year he was blessed with an amazing teacher who had a wonderful way of teaching, and the children learned about science and math using hands-on methods, and their reading levels were pushed to where Zack left 1st grade reading at an end-of-2nd-grade/beginning-of-3rd-grade level.
Over the summer, his reading really sky-rocketed and we kept a summer reading list. The kidlet read 21 chapter books (some were pretty big hardbacks, and many he read twice so he actually read more) and we worked on worksheets from a Summer Bridge Program I bought. We've had him in museums since he was two, so he's naturally curious (his own word to describe himself) and he's just a sponge, ready to learn.
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Zack, on the left, at Eco Camp |
Now that he's entered 2nd grade, though, I've realized that what I saw in 1st grade was the drastic jump from the fun-and-play days of Kindergarten to the settle-down-to-business of 1st grade. I also realized that teachers are only allowed to do what they're allowed to do.
Zack's 2nd grade teacher is a sweet, caring woman who has been nothing but kind. Her communication with me has been exemplary. I have no problems there whatsoever. My problem is with the public school's education.
To say that Zack is bored would be an understatement. Part of Zack's "homework" (I put that in quotes because, well, if you saw the homework.....) is to read a book of his choice for 15 minutes each day. I have to MAKE Zack turn out his bedroom light after he's been reading for two hours.
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Zack at two and a half |
Since Zack was in preschool, Rick and I have tossed around the idea of putting Zack in private school. We were really, really torn. We didn't have the first clue what to do. We had friends who had children in all three schools -- the public school, the private but affordable Catholic school, and the expensive private school. We finally decided to put him in public school because we figured Kindergarten was Kindergarten pretty much wherever you went.
But now, after loooong conversations and agonies between the choices (I even considered home schooling, something I *never* thought I'd be able to do), I made a phone call to the expensive private school. My thought was to apply for 3rd grade.
Oh wait, the admissions office said. We have one slot left for this year's 2nd grade.
And I took that as a sign.
So here we are, waiting for our first interview on Tuesday, with a child who is over the moon about the prospect of changing schools. And herein lies the reason for the title, "A New Focus".
I will be the one paying the tuition.
At first blush, this is totally doable. The timing is great, because I have four large craft shows coming up, and along with holiday web site sales, they will more than cover the cost. But then the tuition bill comes around again in the spring, and there is only one show on the books for the spring, and that will in NO way cover the cost.
So for the past few nights, I've lain in bed rethinking how to run my business. How to manage cash flow. Where my customers are currently coming from, and where to gain new customers. How many classes I can afford to take. How many beads I can afford to buy.
Fortunately, I contracted with a web development company to make me a new web site (which I'm told will launch next week after we test the credit card processing unit), and this includes a new logo, so I'm primed for rebranding. Included in the package was a ton of different sized logos, letterhead, postcards, and internet ads, along with a healthy course on SEO.
I've also been pushing myself creatively with my Cup of Bead Soup project, and I've decided that while I'm not ditching my tried-and-true style, slowly adding in my new style might garner new customers. Actually, this is already happening, as six pieces have already sold when I've posted them on Pretty Things and on Facebook. I don't think my new designs are that off-base from what I normally make, so I'm hoping they'll blend nicely.
I may also have to apply to more craft shows. This year was my "Artist's Year Off" because I drastically reduced the number of shows I participated in. I don't know if I have that luxury anymore. On the other hand, I don't know if my health issues will allow me to take on more shows, particularly if they're outdoors. So I'm researching galleries, online venues, and wholesale opportunities.
The other thing that will change will be the crunch on my time. The new school expects a certain amount of volunteer time, attendance of functions, serving on committees -- much more than what I'm used to. I volunteered at the public school and I also volunteer at the humane society, but this is an entirely new level and type of volunteering.
This means I'll have less time at the torch, less time to make jewelry, less time to upload jewelry to my web site, and less time to do paperwork. It's a Catch-22 -- a vicious circle because in order to pay for the school, I have to make the jewelry.
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bracelet in my normal style made with my own lampwork beads |
Ultimately, though, it's about my son. I entered this business when my son was nearly a year old, getting hooked on beading when I was still pregnant with him. I knew that this business would be what would eventually pay for his college, so I guess I'm just starting early.
I have a business plan, but it's going to have to change. My advertising plan, for instance, will TOTALLY change. My budget will also change. But my main goals will stay the same -- make pretty things that last while being a hands on mom.
If you've lasted this long, I'd love to know if you've faced this sort of dilemma, and how you've made changes in your life to accommodate your craft. How did you handle the added hours, or the change to your schedule? Did it change how you looked at what you do?
Thanks, treasured readers, for listening.