One of the many things on my list of changes to make this year was a face lift to my web site. Earlier this year my current web site got panned on an "it's stuck in the dark ages" web site and while they weren't too horrible about it (they liked the jewelry, just hated the site design), I had to sit back and take stock and ultimately agree.
I started out by making my own web site with Microsoft FrontPage in 2001. Back then, I was wholesaling handmade greeting cards that I made with vintage papers, fabrics, and buttons. Then in 2004, jewelry took over my life and I reworked the web site (still in FrontPage).
Advance a year and I traded several hundred dollars of beads to a fellow beader to design my current web site. I picked the colors and the idea of stripes and you have what you see now.
I don't know if it was the rude web site or the stripes starting to give me a headache or my loss of love for the Harrington font, but this year, I decided for a total and complete face lift. We're talking a TOTAL face lift, a face lift that both excites me and scares me. It is SO different from what I have now that I can't even decide if I like it. It's completely, totally unlike ANYTHING I've ever seen - unique to be sure. But will it work? Will it translate? Is it too much change?
The web site is due to launch later this summer, but I do have a brand new logo. I kept the colors, but toned them down. Here it is:
The one person I've shown the entire web site to loved it. I'm living with it for a while and trying to get used to the new font, the Chinese lanterns (which I may translate to my trade show booth) and just the newness of it. Is it ok to be scared of change?
Lori Anderson designs jewelry at her web site, www.lorianderson.net. She also writes the blog Pretty Things.