Sunday, October 3, 2010

Another mile stone -- the new web site!

Another mile stone for this year has been accomplished at long last -- my new web site, www.lorianderson.net.




The launch was largely successful, with only a few glitches found afterward that couldn't have been found until after going live, and they're being worked on.  I also have to purchase another package to flesh out the check-out, giving customers the space to write in comments, tell me where they found me, and the like.

Overall, I'm really, really please, although I was apprehensive at first.  I contracted Quirky Bird to not only build the web site, but to give me a new logo for a total rebranding.  I felt I was at the point in my career, six years later, where I needed to get serious and "become". 


When I first saw the proposed web site, I was afraid it looked too cartoonish, so I asked my best buddy Cindy Wimmer what her opinion was, without telling her what *I* thought.  She loved it.  I was worried that the look wouldn't be cohesive, but it's grown on me, and now I like it.  I like the slide show (which I can change) and the blocks at the bottom with seasonal jewelry (which I can also change, and already have).

The company also gave me a crash course in SEO and how to write decent ad copy, and got me hooked up with a professional credit card processor for the site.  In all, I had about five people working on the site since January.  The web site would have been launched in the summer if it weren't for my migraines getting in the way -- I had a huge hand in doing a lot of the back end so I would be very familiar with how to change things down the road and not be beholden to paying an hourly rate to the developers.


The company also created all my print media, including this postcard.  Again, they gave me the PSD file so I can make complete changes to it.  I love this, because many companies give you a finished file that CANNOT be tampered with.

All in all, I'm quite pleased.  Yes, it was very expensive, but it was worth it.  It's been a long time coming.  I'm waiting now for my booth sign, and am looking for small Chinese lanterns for my booth (I already have large ones but haven't quite figured out how to use them).  I've also printed up t-shirts as well as tote bags for customers that have bought a gazillion things from me and brought in a lot of customers, but they can also be purchased here.


So one of the items on my Artist's Year Off list can be absolutely checked off!
Lori Anderson creates jewelry for Lori Anderson Designs and also writes the blog Pretty Things.  She's also a contributor to Art Bead Scene.

13 comments:

  1. Your website is A-MA-ZING! Congratulations!!!

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  2. I think Orietal Traders will have lanterns, as well as party & dollar stores.

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  3. Lori, I clicked through from BOC this morning and absolutely love the site. Found it very easy to navigate. The graphics are fabulous. Nothing cartoonish at all in my opinion and makes a very unique brand. Well done!!!!

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  4. What a fabulous accomplishment! It must be so thrilling for you. I love your new website.

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  5. Congrats on the new site, it looks great...

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  6. I love your new website! Nothing cartoonish at all. I especially like this quote on the bottom "Get inspired, but don’t steal - karma is real."

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  7. So very cool! I launched my new website this summer but I did it all myself and I love the very professional and cohesive look of your site. Branding is very important, and you have that all covered. I love the chinese lantern idea... like large beads on a wire. Brilliant! The best part is being able to control it yourself. Thanks for sharing. I wish you much success with it.
    Enjoy the day!
    Erin

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  8. Lori, your new web site is delightful very fresh and different I like it so glad you got it up at last.
    Jackie

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  9. Lori, the website...along with everything else looks fabulous! You must be SO happy!

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  10. congrats on your website! That is a lot of work!!! i have a hard enough time just keeping up with one blog. Thanks for your kind words of encouragement you left on my blog. Online friends are a really nice source to turn to when you don't want to add drama to family members life, which is very much how I was feeling when I wrote that post. I needed to talk and didn't want to vent to family that was already worried. I LOVE that blue pendant necklace on your other blog. So pretty!

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  11. Your web designers have done a great job in creating an eyecatching and cohesive branding job for you. Congratulations on the new look... it looks really professional!

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Thanks so much for commenting!