Monday, October 11, 2010

Getting Branded and Saving the Earth

Since I launched the new web site with the new logo, I've been busy getting new branding materials together -- stickers, signage, postcards, that sort of thing.  I've even had t-shirts done!  I always like to wear my t-shirt when I'm setting up my booth for a craft show.

But what I'm really grooving on are the tote bags for groceries, which I've mentioned before ....

I'm going to be using both of these as promotional items throughout the year, and I like that they promote recycling.  At shows, I'm noticing a lot of people bringing in their own shopping bags, so I've not had to hand out as much plastic.  And having a nice water bottle is such a good idea!

I created these items at Cafe Press (my shop is here), and if you're in business, you can create your own marketing materials there as well!  It's one more step to setting yourself apart from the rest.

Lori Anderson creates jewelry for Lori Anderson Designs and also writes the blog Pretty Things.  She's also a contributor to Art Bead Scene.


  1. Wow - love the materials you are using. I had to send the link to Cafe Press to mom and ask, "Can we do this too"?
    Thanks for sharing this information Lori!
    Have a great week!

  2. I love Cafe Press, I had not used it for over 3 years now, but I do have a shop there and a few items...I like your new logo and the recycled items, I am going to go check it out...
    thanks for sharing...

  3. LUUUUURVE those Sigg bottles! And the bags really too and the tees. It's been so long since I checked out Cafe Press, they got some nicer products than I remember. My man is a screenprinter and I've contemplated doing the bags for fairs as a given away with a certain purchase.

  4. ohhh i love cafe press! i made some logo t's for my family. love their stuff! i have a water bottle too. have you gotten them yet? they're super! :) congrats!

  5. Your on a roll Lori. I love the items you've choosen to market your business. Way to go!

  6. Oh, I do love your logo/brand. I do a monthly art market and it is amazing how many people bring their own bags. So I basically just wrap things up in recylable newsprint and hand it off.

  7. Fabulous ideas Lori in particular the shopping bag, and the Tee is cute too.

  8. Wow - these things are so great. And your logo is just so balanced. You did a fantastic job with it!! You make me dream....

  9. Those are great! I've had a CafePress store for years but haven't done anything with it in years -- still, stuff sells every now and then, which is cool! I think I need to make myself some Tees with my shop name, too! I'm gonna put that on my list!


Thanks so much for commenting!